James Cali

PARTNER

Demonstrated track record as marketing leader and general manager in snacking, driving growth and organization capabilities with focus on innovation, turn arounds and branding.

Jim joined NGN after a 34-year record of success in general management, sales & marketing, innovation, and organization development in food companies such as Cadbury, Kraft/Mondelez and Kellogg’s. He has developed deep innovation experience both as a practitioner and leader. His leadership roles include President, Cadbury Adams Japan, EVP – Global Director of Cadbury’s $5B gum /candy business and most recently led Kellogg’s Global Snacks category team. A global expert in the confectionary and snacking, he has a proven track record in business turnarounds, building brands and launching new businesses.

• As President of Cadbury/Adams Japan Confection, turn around of $250M confection business reversing declining sales to +8% CAGR and turning - $30M loss to profit on path to 16% EBITDA.

• Accelerated Cadbury Adams Americas $2B confection business from flat sales to nearly +10% CAGR as Commercial Director driven by 20% innovation rate.

• Led Cadbury’s $5B global gum and candy category growing +9% CAGR, improving EBITDA and gaining + 6pts of global market share vs Wrigley. Launched new brands / innovation platforms which generated revenue between $150m and $400M each.

• Entered new markets for Kraft/MDLZ, with gum launch in China achieving $100M sales in 1 year.

• Grew large iconic brands like Trident ($2B), Pringles ($2B) and Halls ($1B) at +5% to +10% CAGR.

• Involved in multiple corporate M&A deals including Kellogg’s Rx Bar and Cadbury’s Intergum.